Over the course of a single day, we encounter an enormous number of different messages, with numerous operators employing various methods to vie for our attention. How, then, can you evaluate the reliability of the information provided in these messages? What should you pay attention to when reading a social media post and deciding whether to share it, for example? What are information influence activities?
We have compiled a number a tips focusing on this topic below. For those interested in learning more, we recommend reading Countering Information Influence Activities – A Handbook for Communicators (External link) published by the Swedish Civil Contingencies Agency (MSB) (in Finnish) and Guidelines for Enhanced Government Communications: Communications under Normal Conditions and during Incidents (External link) published by the Prime Minister’s Office of Finland, which provides information for organisations on how to prepare for and respond to information influence. These guides are applicable to non-governmental operators as well.